RITA COLSON bridalwear helps modern brides who value sustainability, individuality and elegance, create wedding outfits that can be worn on their wedding day, and beyond. The challenge was to refresh her existing logo without confusing her audience, and build a fully-realised brand world to include a full logo suite, functional colour palette, motifs and stationery. Inspired by the fluidity and flow of her creations, I designed a brand identity that communicate quiet authority, and elegance, paired with subtle expressions of movement. Our goal was to refine the RITA COLSON visual identity to capture the essence of her designs, and that embodies the quality of her work.
© Flywheel Studios 2025
“I feel like Henrietta has got me and my label to a T. My business coach saw the branding and immediately asked, ‘Who is this person?’ because she couldn’t understand how it was possible to capture me so perfectly. The logo and the abstract mark are so beautiful and so meaningful that they actually made me emotional, and it feels like the essence of me that not many people get to see. This branding has genuinely inspired me and has confirmed the direction I am going in.”