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Rescue Ranchito came to me with a DIY logo that had taken them as far as it could. They were ready to evolve their brand and build a visual identity that matched the strength of their mission. As a mustang rescue preparing for investment, they needed a brand that could communicate professionalism and trust while keeping their raw, authentic spirit intact. We developed a full brand identity that balances grit and grace, one that feels as real and resilient as the mustangs they rescue and rehabitiate.

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Flywheel Studios is led by designer Henrietta Holderness, an established brand designer who crafts impactful visual identities for bold female founders.

© Flywheel Studios 2025

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"Working with Henrietta was an incredible experience from start to finish. She took the time to understand who we are and what drives our mission, translating it into a brand that finally feels like us: bold, authentic, and full of heart. Every stage of the process was thoughtful and collaborative, and her creative direction brought a new level of clarity and professionalism to our visual identity. The result is a brand that gives us confidence, credibility, and a real sense of pride as we share our story and grow our impact. Henrietta is strategic, creative, and genuinely invested in her clients’ success, a true partner in every sense."

Ready for a brand that feels unmistakably yours and supports your next stage of growth?
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