OATOLOGY came to me with just a logo and a big idea: to turn their overnight oat jars into a lifestyle brand. They needed packaging and a visual identity that felt fresh, premium, and instantly recognisable on the digital shelf. We refined their existing logo, built out a cohesive brand world, and designed packaging that captured the natural, feel-good energy of their products. Since launch, Oatology has sold out multiple production runs and expanded into the US. I continue to work with them on an ongoing basis, developing new packaging, expanding the brand identity, and leading creative direction for their photoshoots as the brand grows.
© Flywheel Studios 2025
Working with Henrietta was an absolute pleasure. She understood exactly what I wanted and brought a level of creativity and precision that completely transformed our brand. She built a full identity from scratch and designed packaging that looked beautiful and performed exceptionally well on Amazon. Her attention to detail was incredible, from refining our colour palette and typography to creating hand-drawn illustrations that gave the brand personality. She managed every step with care, even liaising directly with our manufacturer to ensure perfect print quality. Henrietta’s strategic thinking and design expertise elevated our entire brand presence. I couldn’t recommend her more highly.