Roost in Heyshott is a boutique countryside retreat tucked away in the heart of West Sussex. The vision was to create a brand identity that felt grounded, calm, and elevated, one that reflected the natural beauty of its setting and the considered experience it offers guests. I developed a refined logo suite, hand-drawn motif, and tailored stationery system designed to bring warmth and cohesion to every touchpoint. Since launching, Roost has built strong partnerships with Goodwood and other local attractions, and established itself as a trusted, design-led destination for luxury rural escapes.
© Flywheel Studios 2025
Working with Henrietta at Flywheel Studios was an absolute pleasure from start to finish. She took the time to understand my vision, business goals, and what makes Roost unique, and turned that insight into a brand identity that feels both elevated and authentic. The process was seamless, creative, and truly collaborative. Henrietta was always open to ideas and proactive in communication, which made the experience feel like a genuine partnership. The final brand exceeded all expectations. It perfectly captures the atmosphere of our countryside retreat and gives us a strong, cohesive foundation to market our business with confidence. Every detail, from the logo suite to the brand guidelines, was delivered thoughtfully and on time. I couldn’t recommend Flywheel Studios more highly to anyone looking to create a distinctive and impactful brand presence.