La Luna is a homeware brand concept inspired by the warmth of the Arizona desert and the slow, grounding rituals of home. The identity blends rustic charm with contemporary refinement, pairing soft earth tones and hand-drawn illustration with clean, minimal typography. Designed as a complete brand world, from logo and packaging to supporting print and digital assets, La Luna captures the balance between artisanal craft and modern living. It’s a reminder that thoughtful, consistent branding doesn’t just shape perception, it builds connection and drives growth for your business.
© Flywheel Studios 2025
Working with Henrietta was an absolute pleasure. She understood exactly what I wanted and brought a level of creativity and precision that completely transformed our brand. She built a full identity from scratch and designed packaging that looked beautiful and performed exceptionally well on Amazon. Her attention to detail was incredible, from refining our colour palette and typography to creating hand-drawn illustrations that gave the brand personality. She managed every step with care, even liaising directly with our manufacturer to ensure perfect print quality. Henrietta’s strategic thinking and design expertise elevated our entire brand presence. I couldn’t recommend her more highly.