Discover Start-Ups is a podcast sharing the stories of emerging founders around the world. They came to me with a logo, two colours and the need for a more complete identity that could support their growth. The challenge was to refine their logo, expand their visual system and create assets that strengthened their presence across every touchpoint.
After defining the visual gap they could occupy, I developed a refreshed identity that included refined logo variations, a functional colour palette, a clear type hierarchy and versatile templates designed to ease their content creation process.
The result is a refined and recognisable brand world that gives Discover Start-Ups the clarity and consistency they need as they continue championing new voices in entrepreneurship.
© Flywheel Studios 2025
“I feel like Henrietta has got me and my label to a T. My business coach saw the branding and immediately asked, ‘Who is this person?’ because she couldn’t understand how it was possible to capture me so perfectly. The logo and the abstract mark are so beautiful and so meaningful that they actually made me emotional, and it feels like the essence of me that not many people get to see. This branding has genuinely inspired me and has confirmed the direction I am going in.”