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Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke brand pattern design
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke logo development design
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke stationery design
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke stationery design
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke key chain design
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke stationery design
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke stationery design
Hero-Aliclare-Web.jpg
Brand identity design logo suite primary logo custom brand design colour ways brand design
Brand identity design logo suite primary logo custom brand design colour ways brand design
Brand identity design logo suite primary logo custom brand design colour ways brand design
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke
Brand identity design logo suite primary logo custom brand design colour ways brand design

Flywheel Studios is led by designer Henrietta Holderness, an established brand designer who crafts impactful visual identities for bold female founders.

Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke

Aliclare Estates came to me as a new property investment firm ready to establish itself as a trusted, heritage-driven brand from day one. They needed an identity that felt timeless, confident, and credible, the kind of brand you’d expect to have decades of experience behind it. I developed a refined monogram logo, seamless heritage-inspired pattern, and a cohesive stationery suite to communicate sophistication and stability. Since launch, the new branding has helped position Aliclare Estates as a serious player in the investment space, building trust with high-net-worth clients and driving early success as they grow their portfolio.

© Flywheel Studios 2025

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Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke stationery design
Brand identity design logo suite primary logo custom brand design colour ways brand design bespoke logo development design
Brand identity design logo suite primary logo custom brand design colour ways brand design

“I feel like Henrietta has got me and my label to a T. My business coach saw the branding and immediately asked, ‘Who is this person?’ because she couldn’t understand how it was possible to capture me so perfectly. The logo and the abstract mark are so beautiful and so meaningful that they actually made me emotional, and it feels like the essence of me that not many people get to see. This branding has genuinely inspired me and has confirmed the direction I am going in.”

Brand identity design logo suite primary logo custom brand design colour ways brand design
Ready for a brand that feels unmistakably yours and supports your next stage of growth?
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