Services I offer.
I love strategy-led design (and I promise that you soon will too). Absolutely everything I do is deeply rooted in strategy, from your overall creative direction right down to your colour palette choices.
What that means is that you’ll walk away with a shiny new brand that speaks to the very heart of your business, and perfectly resonates with your audience.
Have you ever come across a new business and thought “here’s my card, take my money”? We’ll that’s what we’re creating here - a brand that drives sales, increases bookings and grows your business. A visual identity that looks great, and is also your hardest working employee.
Let’s build a brand that stands the test of time. No more blending in with your competitors, no more confusion and time lost every time you use your branding and definitely no more expensive redesigns.
Whether you’re just at the beginning of your journey and want to launch with a bang, or whether you’ve been at it for awhile and are ready to fully commit, I’ll transform your vision into a big, bold brand.
WHO'S IT FOR:
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Ambitious founders who are serious about growing their business.
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Businesses that are ready to move on from their DIY (or outdated) branding.
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Founders that are serious about leveraging their most impactful tool (hint, it's your brand!)
YOUR OUTCOMES:
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A visual identity that feels like the final piece of the puzzle
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A brand that you cannot wait to share to every single person on your contact list
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A strategic foundation that means your beautiful brand is 100% aligned with your business and goals
YOUR DELIVERABLES:
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Creative Direction & Moodboard
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Full Logo Suite
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Bespoke Colour Palette
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Typography Suite
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4 Strategically Picked Print or Digital Assets
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Bespoke Brand Pattern
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Brand Illustrations
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Full Technical Brand Guidelines
TIMELINE: APPROX 4-6 WEEKS
STARTING FROM £4500
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Imagine having a website that feels like the perfect extension of your brand world, converts window shoppers to loyal customers and functions seamlessly wherever your audience is browsing.
I’ll design you a custom website that does all of that, and much more. Every page will be crafted with style and strategy and will work hard to drive sales, increase bookings and guide visitors exactly where you want them to go.
WHO'S IT FOR:-
Founders who need a website that get’s visitors lining up to get a piece of their business.
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Businesses ready to upgrade from a site that was seriously not doing their services justice.
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People who want control over their site without having to have a designer on retainer.
YOUR OUTCOMES:-
A website that is 100% you and is a perfect extension to your brand world.
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A strategic and intuitive user experience that keeps your audience engaged from first scroll to find action.
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A site that reflects the quality of your business and is sets you apart from your competitors.
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The freedom to manage and update your site without hiring a designer.
YOUR DELIVERABLES:-
Creative Direction & Moodboard
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Flat Lay Design
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Landing Page
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Up to 4 Custom Pages
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Stock Image Sourcing & Editing
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Responsive Web Design
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Basic SEO
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1-2-1 Training Session
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2 Weeks Aftercare
TIMELINE: APPROX 6-8 WEEKS
STARTING FROM £5500
* This service is only available to clients who I've worked with to design their Custom Brand-
Do you have something else in mind? I also offer a range of add-on services such as: packaging, social media templates, bespoke brand patterns, illustrations, business cards, pitch decks templates, marketing materials + more!
Enquire below, and we can figure out what I can do to help you reach your business goals.
*some add on services are only available after my Brand Design service

"What you've created feels so fresh, unique, and perfectly reflective of who we are as we step into this next chapter"












For the founder who's ready for real business growth.
+ A strategic brand identity designed to fuel real business growth
+ A website that turns visitors into loyal customers
+ A brand system that’s clear, consistent and easy to implement
+ A custom visual identity that sets you apart from your competitors
+ Complete confidence in your brand
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OATOLOGY
Bespoke Brand Design

RESCUE RANCHITO
Brand Identity Sprint

ALICLARE ESTATES
Brand Identity Sprint


For the founder who's ready for real business growth.
+ A strategic brand identity designed to fuel growth
+ A website that turns visitors into loyal customers
+ A cohesive brand system that's easy to implement
+ A complete visual identity that sets you apart
+ Complete confidence in your brand
Hi, I'm Henrietta
If I’m about to learn everything about your journey, it seems right that you should know about about mine.
In my twenties, I moved to the Alps and built a skiwear brand and I learnt firsthand the highs (and lows) of building a business, and how much of a difference having a rock solid visual brand can really make. Now, as the founder of Flywheel Studios with over 7 years of brand design under my belt, I bring that perspective into every project. I know how tough it is to stand out in your niche, the never ending to-do lists of running a business and the pressure to get it right and invest in services that are going to help springboard your business into it’s next chapter, rather than slowing it down.
It’s my job to work with you to create a brand and website that feel clear, cohesive and considered, and is built to support your business now, and as it grows. Working with me, I'll help navigate your entrepreneurial journey and build a brand that feels true to you and drives real results.



Flywheel Studios is led by Henrietta Holderness, an established brand designer who crafts impactful brands for bold female founders.
enquiry form
Are you ready to invest in strategic branding and design that attracts investors, stops the scroll and converts window shoppers into loyal customers? Fill out this form and I'll be in touch soon!




















