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Bespoke branding photoshoot for brand identity
Bespoke custom hand drawn illustration for brand design project heart

Designing impactful brands for adventurous female founders.

Bespoke custom hand drawn illustration for brand design project dice
Brand identity design logo suite primary logo brand design

Imagine having a brand that is designed to increase your sales, rake in amazing partnership opportunities, and set you heads and shoulders above your competitors...

Bespoke custom hand drawn illustration for brand design project wishbone
Bespoke custom hand drawn illustration for brand design project stars

Services I offer.

I love strategy-led design (and I promise that you soon will too). Absolutely everything I do is deeply rooted in strategy, from your overall creative direction right down to your colour palette choices.

 

What that means is that you’ll walk away with a shiny new brand that speaks to the very heart of your business, and perfectly resonates with your audience.

 

Have you ever come across a new business and thought “here’s my card, take my money”? We’ll that’s what we’re creating here - a brand that drives sales, increases bookings and grows your business. A visual identity that looks great, and is also your hardest working employee.

  • Let’s build a brand that stands the test of time. No more blending in with your competitors, no more confusion and time lost every time you use your branding and definitely no more expensive redesigns.

    Whether you’re just at the beginning of your journey and want to launch with a bang, or whether you’ve been at it for awhile and are ready to fully commit, I’ll transform your vision into a big, bold brand.

     

    WHO'S IT FOR:

    • Ambitious founders who are serious about growing their business.

    • Businesses that are ready to move on from their DIY (or outdated) branding.

    • Founders that are serious about leveraging their most impactful tool (hint, it's your brand!)

     

    YOUR OUTCOMES:

    • A visual identity that feels like the final piece of the puzzle

    • A brand that you cannot wait to share to every single person on your contact list

    • A strategic foundation that means your beautiful brand is 100% aligned with your business and goals

    YOUR DELIVERABLES:

    • Creative Direction & Moodboard

    • Full Logo Suite

    • Bespoke Colour Palette

    • Typography Suite

    • 4 Strategically Picked Print or Digital Assets

    • Bespoke Brand Pattern

    • Brand Illustrations

    • Full Technical Brand Guidelines

     

    TIMELINE: APPROX 4-6 WEEKS

    STARTING FROM £4500

  • Imagine having a website that feels like the perfect extension of your brand world, converts window shoppers to loyal customers and functions seamlessly wherever your audience is browsing.

    I’ll design you a custom website that does all of that, and much more. Every page will be crafted with style and strategy and will work hard to drive sales, increase bookings and guide visitors exactly where you want them to go.

    WHO'S IT FOR:

    • Founders who need a website that get’s visitors lining up to get a piece of their business.

    • Businesses ready to upgrade from a site that was seriously not doing their services justice.

    • People who want control over their site without having to have a designer on retainer.


    YOUR OUTCOMES:

    • A website that is 100% you and is a perfect extension to your brand world.

    • A strategic and intuitive user experience that keeps your audience engaged from first scroll to find action.

    • A site that reflects the quality of your business and is sets you apart from your competitors.

    • The freedom to manage and update your site without hiring a designer.


    YOUR DELIVERABLES:

    • Creative Direction & Moodboard

    • Flat Lay Design

    • Landing Page

    • Up to 4 Custom Pages

    • Stock Image Sourcing & Editing

    • Responsive Web Design

    • Basic SEO

    • 1-2-1 Training Session

    • 2 Weeks Aftercare


    TIMELINE: APPROX 6-8 WEEKS

    STARTING FROM £5500
     
    * This service is only available to clients who I've worked with to design their Custom Brand

  • Do you have something else in mind? I also offer a range of add-on services such as:  packaging, social media templates, bespoke brand patterns, illustrations, business cards, pitch decks templates, marketing materials + more! 

    Enquire below, and we can figure out what I can do to help you reach your business goals.

    *some add on services are only available after my Brand Design service

Bespoke branding photoshoot for brand identity
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Brand identity design logo suite primary logo brand design

"What you've created feels so fresh, unique, and perfectly reflective of who we are as we step into this next chapter"

Bespoke custom hand drawn illustration for brand design project heart
Partnerships brand design Daily Mail
Partnerships brand design Selfridges
Partnerships brand design The Pig Hotel
Partnerships brand design Food and Travel magazine
Partnerships brand design Who What Wear
Partnerships brand design Forbes
Partnerships brand design Selfridges
Partnerships brand design The Pig Hotel
Partnerships brand design Food and Travel magazine
Bespoke branding photoshoot for brand identity
Brand identity design logo suite primary logo brand design

For the founder who's ready for real business growth.

+ A strategic brand identity designed to fuel real business growth

+ A website that turns visitors into loyal customers

+ A brand system that’s clear, consistent and easy to implement

+ A custom visual identity that sets you apart from your competitors

+ Complete confidence in your brand

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Bespoke custom hand drawn illustration for brand design project dice

past projects

Who doesn't love a look through the archives. Here are a handful of my favourite branding projects I've had the pleasure of working on recently.

Pomegranate brand identity business card mockup

POMEGRANATE

Full Brand Identity Development

Branded packaging box mockup for startup brand identity OATOLOGY

OATOLOGY

Bespoke Brand Design

Rescue Ranchito brand mockup with western-inspired visual identity

RESCUE RANCHITO

Brand Identity Sprint

Aliclare luxury property branding and stationery design

ALICLARE ESTATES

Brand Identity Sprint

Branded packaging box mockup for startup brand identity OATOLOGY

Bespoke Brand Design

OATOLOGY

Aliclare luxury property branding and stationery design

ALICLARE ESTATES

Brand Identity Sprint

Full Brand Identity Development

Pomegranate brand identity business card mockup

POMEGRANATE

La Luna brand design packaging sticker design for retail brand

La Luna

bespoke Brand Design

Flywheel Studios brand graphic element in signature orange
La Luna branding and packaging design by Flywheel Studios

LA LUNA

Bespoke Brand Design

Past projects.

Join the bold founders who've taken the leap to invest in themselves and their business.

Flywheel_0991.jpg
Brand identity design logo suite primary logo brand design

For the founder who's ready for real business growth.

+ A strategic brand identity designed to fuel growth

+ A website that turns visitors into loyal customers

+ A cohesive brand system that's easy to implement

+ A complete visual identity that sets you apart

+ Complete confidence in your brand

Past projects.

Join the bold founders who've taken the leap to invest in themselves and their business.

My clients have achieved some pretty cool things working with me.

Hi, I'm Henrietta

If I’m about to learn everything about your journey, it seems right that you should know about about mine.

In my twenties, I moved to the Alps and built a skiwear brand and I learnt firsthand the highs (and lows) of building a business, and how much of a difference having a rock solid visual brand can really make. Now, as the founder of Flywheel Studios with over 7 years of brand design under my belt, I bring that perspective into every project. I know how tough it is to stand out in your niche, the never ending to-do lists of running a business and the pressure to get it right and invest in services that are going to help springboard your business into it’s next chapter, rather than slowing it down.

It’s my job to work with you to create a brand and website that feel clear, cohesive and considered, and is built to support your business now, and as it grows. Working with me, I'll help navigate your entrepreneurial journey and build a brand that feels true to you and drives real results.

Bespoke branding photoshoot for brand identity
Brand identity design logo suite primary logo brand design

 I'll handle the heavy lifting of designing an impactful brand.
You stay focused on growing your business.

Bespoke custom hand drawn illustration for brand design project matchstick
Bespoke custom hand drawn illustration for brand design project heart
Flywheel_0657-Wide.jpg

My process.

I have a tried and tested process designed to get you exactly where you need to be.

Brand identity design logo suite primary logo brand design

First we get aligned on your goals, vision and brand’s unique ‘secret sauce’ to build a solid foundation. By understanding your business inside and out, we can design solutions that truly connect with your target audience.

Next, we connect the dots by turning your strategy into a clear creative direction. Guided by our research, we shape ideas that align with your vision and resonate with your audience, setting the stage for impactful design.

Then, your business truly comes to life as we design and refine your brand world. We craft each element with purpose and attention to detail, ensuring it works hard to achieve your business goals.

Finally, we add all the finishing touches and implement any last-minute tweaks, making sure no detail is overlooked as we wrap up. The result is a polished new brand that’s ready to make its debut!

Flywheel Studios is led by Henrietta Holderness, an established brand designer who crafts impactful brands for bold female founders.

Brand identity design logo suite primary logo brand design

Flywheel Studios is led by designer Henrietta Holderness, an established brand designer who crafts impactful visual identities for bold female founders.

enquiry form

Are you ready to invest in strategic branding and design that attracts investors, stops the scroll and converts window shoppers into loyal customers? Fill out this form and I'll be in touch soon!

E.g. What products/services do you provide, what's your goal for your business, what problem are you solving, where are you in your business journey?

WHAT SERVICES ARE YOU INTERESTED IN?
WORKING WITH ME IS AN INVESTMENT OF YOUR TIME AND FINANCES, MY BRAND DESIGN SERVICES START AT £4500, ARE YOU READY TO MAKE THIS INVESTMENT?
WHERE DID YOU FIND ME
Bespoke custom hand drawn illustration for brand design project wishbone
Bespoke custom hand drawn illustration for brand design project stars
Bespoke custom hand drawn illustration for brand design project snake
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© Flywheel Studios 2025

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